Under Armour: Freedom
Corporate charity videos are usually boring, expected, and nearly impossible to watch. So we did the sensible thing, the exact opposite—creating spots that feel more like sports anthems than philanthropy.
(PS: Some actor guy named “The Rock” liked this script so much he read it out loud for free.)
Agency: Made
Copywriter: Storm Sternad
Art Director: Gracie Mcnabb
Creative Director: Myles Rigg, Matt Alexander