| 2025

NC LOTTERY: TRIPLE PLAY

The new Triple Play scratch-off has three way to win. So we did the obvious thing and made an epic wrestling commercial.

Copywriter: Storm Sternad // Art Director: Astrid Michelson // Creative Director: Rachel Hickey

Everybody knows the big problem with TV commercials is they’re really only fun for your eyeballs. So we came up with something fun for your second most important body part: your thumbs.

LET’S GET READY TO TTHHUUMBLE!

👍 PLAY IT OR ELSE 👍

Copywriter: Storm Sternad // Art Director: Astrid Michelson // Creative Directors: Rachel Hickey, Shea Tullos

Copywriter: Storm Sternad 🤼

Art Director : Astrid Michelson

Creative Director: Rachel Hickey

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NC LOTTERY: BONUS DREAM