|2026
A BIG CHANGE THAT CHANGES NOTHING.
We helped a credit union navigate one of the trickiest brand challenges there is: a name change. The instinct is to make a really big deal about how it’s really not a big deal. We did the opposite.
ACD + Copywriter: Storm Sternad // ACD + Art Director: Astrid Michelson // Creative Director: Patrick Campbell // Director : Spencer Creigh // DP: Evan Prosofsky